Here are 7 unrealistic #blogging expectations #bloggers should avoid.

Seven Unrealistic Blogging Expectations

In Blogging by Jen46 Comments

I was looking at the calendar recently and realized that this February will mark my 5th year as a blogger. Whoa! If you had asked me about 2 years ago if I would still be a blogger in 2017, I think the answer might have been no. It’s not that I don’t enjoy blogging, because I do. It is just a whole lot of work. Professional bloggers are a special breed, rooted in a traditional work ethic, but buffeted by a stream of change and technology. It really isn’t for the faint-of-heart.

Over the years, I have sadly watched too many bloggers start out so full of energy and great ideas only to watch them come crashing into the wall of inevitability. At this point I can almost pinpoint the exact moment when that demise begins for a blogger. Maybe it is work or family complications or a change in priorities. Sometimes, it is just a matter of unmet expectations. So I am here to help!  Here is my list of 7 unrealistic expectations to avoid as a blogger.

Here are 7 unrealistic #blogging expectations #bloggers should avoid.

Do not expect blogging to be easy money.

It’s hard, sometimes tedious work, and a lot of people aren’t going to be cut out for it. The biggest issue is that it becomes even harder the more successful you become. Even professional writers rarely need to come up with 2 or 3 writing prompts a week for any number of years.

Do not think you can succeed in blogging without utilizing social media.

I have accounts on all of the major social media channels, but there are some I focus more on. Since there is no large company pushing my “wares” or posts per se, that’s my job, and I do it via social media. I don’t force my posts into people’s faces, but rather work hard to create a community around these social media platforms who look forward to seeing what I have going on.

Writers block is a real thing.

This is why calendaring should be important to a blogger as well as a commitment to work through those patches where blogging is just not so much fun anymore.

If you are struggling with maintaining your blog, a new re-designed website or theme change will not bring hordes of new audience members rushing in.

Quite often I see a tendency for bloggers to think that if they change blogging subjects or that if they re-design their website doing so will help them stay motivated. Staying motivated and consistent is a constant challenge for bloggers. Most of us are our own bosses, and so no one else is providing motivation or external pressure. There is no immediate penalty for slacking, other than your eventual loss of audience, and it will be a quiet, non-eventful thing. It really is as simple as that. Of course if you are making money, then it is less hard, but it’s still work. Finding clients, applying for jobs and keeping up the blog in between when those opportunities arise is pretty much a 365 day kind of job.

Do not expect to blog without a tribe.

Bloggers feed off of community. It’s our life source, and until you have established your own community base, you will need other bloggers. Heck, even once you have done that you will still need other bloggers. For example, I appreciate when my blogging friends tweet, pin or share my posts, because some of these bloggers have thousands of followers and by their single share, my material was put out to their entire audience. That is winning! So I am happy to reciprocate and do the same back, because I have a very bad ass group of blogging tribe members who regularly put out top notch posts that I think the world should read anyways.

Don’t expect to make money blogging without spending a little money.

This is important. If you want to make it as a professional blogger there are tons of great free resources out there for you, but to be taken seriously, you need to have your own hosting and some other tools. Some of these tools are free and some of them are not. I have talked about some of the tools I use in another post, you are welcome to check it out.

Don’t underestimate photography.

This one also could fall under the heading of spending money to make money, but I thought it was important enough to have it’s own section. I do not have a natural gift for photography. I wish I did, but prior to my recent blogging career I had never even owned a “real” camera. I cringe when I look at some of the photos from of my earlier posts, but this has definitely been a learning process and something I have worked very hard on over the years. Right now I am taking a free photography course through Harvard. It is awesome! I also regularly pick up props, new lighting and other camera related accessories and equipment every year to make sure my images shine. I hope every year they just keep getting better and better.

Also, if you would like to learn how to make your images shine and be “pin-worthy”, I have a few posts you might like to read.

Make Amazing Blog Post Feature Images

Learn How to Make Amazing Blog Post Feature Images!

How To Make Printables People Will Love

 Here's How To Make Printables People Will Love!

Thanks for popping in and if you are a blogger, I hope 2017 is your best blogging year yet!

Here are 7 unrealistic #blogging expectations #bloggers should avoid.



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  1. This August will be my TENTH year blogging, and it’s a bit insane. Plus, it’s all been on the same blog so that’s even more rare. I hear a lot of people have changed blogs or names, and I never have. Regardless, these are all great points. It’s tough to keep up with blogging. You need other bloggers. You need to put energy, time, and yes even money into your blog. I’m still not a top blogger, but most of the time, I just do this for fun. I do want to up my game a bit now that I’ve been doing it for so long and I’ll have to think about getting my own domain name, etc. but for now, I’m slowly but surely getting there.
    ShootingStarsMag recently posted…The Ugly Teapot by Fred HolmesMy Profile

    1. Author

      Woo-hoo! Look at you go! I think you do pretty dang good and have a large following of loyal readers and a great circle of contributors and authors. So, you are DEFINITELY doing something right!

      Slow and steady wins the race right :)
      Jen recently posted…Seven Unrealistic Blogging ExpectationsMy Profile

  2. I’ve never earned any money blogging. I do enjoy what little I do and I do far less now then when I first started. For those that make money I applaud them. I’m sure it’s not easy. I do know that I enjoy visiting here. It’s a happy place to spend some time.

    Have a fabulous day. ☺
    Comedy Plus recently posted…Feline FridayMy Profile

  3. Hi Jen, wise words indeed. This March I will have been blogging for three years and can still remember paying for my three-year self-hosting plan (I tend to go for the deal) and wondering, in the back of my mind, if I was capable of writing one post a week, let alone more.

    My favourite thing about it has been getting my big girls camera and learning about photography. There is so much to learn! This is the year I want to try and up my blogging game and enter the world of paid blogging, and I am happy with pocket money. I recently learned that bloggers apply for blogging jobs! Who knew?… You’ll have to excuse me for living under a rock most of the time.

    Debbie recently posted…A Walk Around Tragaki, Zakynthos – Through My LensMy Profile

    1. Author

      Three years, and look at you go. Now you are a photo pro!! I had the same thought with my 3 year hosting plan. Sometimes I have definitely slacked on posts during that time, but somehow I pulled through.

      YAY, so exciting! I wish you all the best. I love my Deb’s Random Writings :)
      Jen recently posted…Seven Unrealistic Blogging ExpectationsMy Profile

  4. How did I miss your article on blog post feature photos? I NEED to read that one. This is an awesome post. Isn’t it so sad when you see ones you are crazy about just suddenly disappear? It’s like “Wait!! Where’d she go???” Remember Mom Life after Phd, or something like that? She was soooo good.
    April recently posted…Hot Mess Blog Hop Week 2My Profile

  5. Thanks for sharing this awesome tips Jen. When I began, i thought it was going to be an easy ride to making few bucks per month, I was wrong! It’s just like any other offline business. The more time you invest, the higher your chances of being successful.

    Cheers to an amazing 2017!
    Micah recently posted…5 Ways To Improve Kids Health in 2017My Profile

    1. Author

      I think we all did! “I am just going to start a blog and the money is going to some rolling in….” Yep, not so much, huh? You are right on the “money” though. Investing time does help increase those blog earnings for sure!
      Jen recently posted…Seven Unrealistic Blogging ExpectationsMy Profile

  6. Jen! I LOVED this post. I sat here and nodded my head the whole way through it. Especially the part about the tribe. So glad to have you in mine!

  7. Yes to all of these! Though I must admit, I rarely have a problem coming up with ideas. My problem is more that finding time to execute and photograph my ideas is so difficult. It may look easy, but 6-8 hours to create a craft or recipe post is not unrealistic. And it’s easy to get burnt out if you’re trying to do that every day (or even just a few days a week).
    Leslie recently posted…5 Fantastic Birthday Party Themes Perfect for WinterMy Profile

    1. Yes, I too have that same problem. Six to eight hours is totally realistic. I was trying to cook something for the blog today and the 3 year old happened and the dish burnt. I think I am going to take pictures and show the real :)
      Jen recently posted…Seven Unrealistic Blogging ExpectationsMy Profile

  8. I’m starting year 9 and I still have to remind myself of some of these things. It was also helpful for me to really think about my purpose. I don’t need my blogging to bring in my income, so I can work on it as more of a hobby and not stress about some of the details.
    Rabia @ The Liebers recently posted…Google SleuthingMy Profile

  9. I agree 100% that blogging is not for the faint of heart. It’s taken me almost a year to figure this out, coming from a ‘if I build a blog, they will come to my blog’ newbie! Having been schooled, I echo your above sentiments. Visiting from Happy Now party.

  10. My goals and expectations for my blog have ebbed and flowed over the years. I started doing it for myself, tried a few years of putting it out there and monetizing, then returned to doing it for myself. No money from blogging, but a bit from social media and freelance writing. I like learning, too, and there is ALWAYS something to learn!
    Katy @ Experienced Bad Mom recently posted…Funny Motherhood Memes RoundupMy Profile

  11. Writer’s block is the bane of my being! This entire list rings true, even after 6 years of blogging. I am so guilty of having great ideas and letting them just fizzle because I don’t feel brazen enough to grab the bull by the horns. Thanks for the inspiration!!

    1. We all do that don’t we?! Man, sometimes with current events I have such great post ideas and just can’t find the time to sit down and write, and then 2 weeks later when that current event is no longer hot stuff, I realize I again missed the boat!
      Jen recently posted…The Happy Now Blog Link- Up #44My Profile

  12. For me, the most surprising thing that I learned as a blogger is how much time needs to be spent on promoting my work. I used to think that if I wrote good content people would simply read it. Not true. Even the best content has to be put in front of people or nobody is going to see it. #happynowlinkup

  13. Jen, I think that you have crawled into my brain and taken up residence there. Your posts have been timely for me, as I worry about crashing into that “bad place.” My blog traffic is purely driven by linkies, which I appreciate, but I want it to have other sources as well tuning in. A big part of my issue is that I don’t *completely* understand how income *can* flow in. And I will never prostitute myself. That would most certainly kill my joy.

    In a word, my blog is stagnant, although my social media followers are growing (mostly through Twitter). I go through an almost painstaking process to produce a post (hey, how’s that for alliteration!), so I’m slow as hell to put new things out. I know that I’m going to have to do things differently, but haven’t decided yet what that would need to be.

    Anyway, thank you as always for the tremendous support you always offer to this community. I think I can speak for everyone when I say that we appreciate you!
    Carolina Twin Mom / Mary Peterson recently posted…Organizing Kitchen Shelves ~ It’s Time for a Pantry MAKEOVER!My Profile

    1. Author

      I am glad you found this helpful. By trade I am a PR consultant, as well as a blogger. So I get that finding that nice bridge which works for you is tough. For me, I love blogging and want to stick around, and unless I get a little income in it’s just not worth it. Quite often though this doesn’t have to be a sell-out. I find companies I already like and try to work with them, and always make sure I find legitimate ways to work in products or paid posts to my audience. That way, hopefully it works for everyone :)

      Good luck. I am hopefully always here, and thanks for your your sweet compliment.
      Jen recently posted…Albondigas- A Mexican TraditionMy Profile

  14. Hi Jen,

    I found your blog through #mmbc and what a pleasure to come across this particular blog post. It is so timely and I have been going through a bad case of writers block and I am pushing myself to write more regularly. You tips are very useful.Thanks!

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