The Secret To Successful Blogging

In Blogging by Jen71 Comments

As a blogger, there is one question I get asked over and over again, ” What do you have to do in order to build a successful blog?” This is a tricky question and one that is more difficult to answer than you would think. Here’s Why.

Success Is Hard To Measure

Sure there are tools like KLOUT and Alexa which rank one blogs’ “success” against another blog. It is best to keep in mind though that there are many different kinds of blogs and bloggers. Some bloggers blog primarily as a way to keep a journal of their important family events. Some post about their family for a wider audience. Some write about books, fashion, crafts, interior design, giveaways and truly the list could go on for a while here.

So if your blog successfully helps to keep Grandma and Grandpa and all of your other family members updated on what is going on in your life, then I would say mission accomplished! You are a successful blogger, even though your Alexa ranking may be 10,000,000 globally (the higher the number the worse the rating).

If you would like to go further than maintaining a journal type blog, here are a few things to keep in mind:

Set Goals For Your Blog

Now armed with the understanding that success can vary from blog to blog, your first step should be to set personal goals for your own blog. Is your primary blogging goal to reach a very specialized audience? Is it to reach a wider and larger audience? Are you looking to make money off of your blog?

The goals you set should be uniquely your own and should reflect what you want to see your blog turn into. Don’t rush it. It’s best to take baby steps and set small and perhaps even some bigger long term goals that are realistic for your life. Remember that sometimes our original blogging goals will change over time, but in order to make blogging work for you- set goals and set them right from the start!

Establish Your Brand

Good bloggers understand they aren’t just creating a blog, they are creating a brand. Branding is an opportunity to showcase what makes you unique, because you are!

The first step of branding is to create your own blogging voice. It might take some time to do this, but the  voice you use in your posts is your brand and everything you do as a blogger should support and promote that brand. Strengthening your brand should also be done through your blog images, the hops or link-ups you participate in and your social media posts, pics and tweets.

Make Connections

No matter how nice looking your blog is no one will visit it, not even your family, unless you let people know it exists. If you want people to visit, get out there and make connections! Blogging is all about community and genuine connections with other bloggers. Your effort and the connections you make all help to define and promote your blogging brand.

You Will Get Out Of Blogging What You Put Into It

If you have something of value you treat it differently. This same rule applies to blogging. Your blog will reflect the work you put into it. Enough said.

The Secret To Successful Blogging

I know I am not the world’s expert on blogging, but I am happy with the progress I have made towards achieving my personal goals, and most of all, I have had a blast every minute of the journey. The biggest secret of blogging is to enjoy the work and the people you meet doing it. With JENerally Informed, I love my subject matter and the audience I attract. If you aren’t having fun, the work will become a chore, and a difficult one as blogging regularly is wicked hard work. If you are achieving your goals, AND having fun there is no greater measure of success.

Stay Happy! Stay Informed!




  1. It takes work and I’m not much for that part. It gets in the way of boating and other fun things. I know many great bloggers and you’re one of them. Yes you are.

    Have a fabulous day. ☺
    Comedy Plus recently posted…Awww MondaysMy Profile

    1. Author

      I think you are very successful, but I get it it .I don’t know if we ever ever wake up one morning and say wow I have reached ultimate success with my blog! There are always things we wish we could find time to do with them.
      Jen recently posted…The Secret To Successful BloggingMy Profile

  2. I’m glad you addressed it this way. It’s not about metrics or page views, in my mind. If you enjoy what you do and feel fulfilled by the engagement and ideas, you’re on the right path.

  3. I think it is important to not compare yourself to other bloggers. You never can know how much time and effort they put into their blog. And like you said if it ain’t fun, then it will be very hard to keep doing it, since blogging is also a lot of work.

    I try not to look at my figures or to compare myself to other bloggers. Each of us has unique features to bring to blog land and I think each of us has our important part here. :)
    Serins recently posted…Blood runs cold – Haiku prompt challenge 44My Profile

  4. People always think I’m more “successful” than I really am – if you go by metrics and stats. In truth, I just wanted to be giving my family and friends my words and photos! Ding. Success. I also really like the commenting part of it but that has slowed down in a major way in 2015 and I don’t know why. Maybe it’s a global thing.
    Lately I’ve been financially more successful with my blog which is odd!
    Tamara recently posted…Why Don’t You Go Ask Your Sister!?My Profile

    1. Author

      I am glad that financially your blog is doing well for you this year. I would take it! That is fabulous! Probably over your years of blogging, you have seen some serious changes in the whole process. I ended 2014 on an all time blog-stat high and was excited.Then in 2015 it slowed and plummeted. I wondered why too, but then I just decided to continue doing what I do and let the chips fall as they may.That makes for a much happier Jen!
      Jen recently posted…The Secret To Successful BloggingMy Profile

  5. I love reading your posts, this one and all the others because I do authentically hear your voice. It’s because you do enjoy what you do and I can hear it in your voice.

    Thanks for the tips and the reminders. As you mention, goals are key. I need to always take a step back and think of my goals, because my goals are different than the next person’s goals…Then I see my progress and feel great. If I compare myself to another blogger/vloggers work, then I get stressed.

    Have a great week.
    Caryn recently posted…50 Clean Eating Tips – If You Don’t Know Where to BeginMy Profile

    1. Author

      Thank you! I will take your compliment, because I sometimes worry that I am bringing the real and crazy Jen on out! Readers beware :)

      I learned the setting goals thing the hard way. I was all over the place when I first stared blogging! You are very wise to focus on your own goals and progress, because comparing just saps the fun right on out of blogging!
      Jen recently posted…The Secret To Successful BloggingMy Profile

  6. I love this! I was in a tailspin for a little while, worrying about metrics more than anything else and I realized that it wasn’t making me happy. Meeting other bloggers, jotting down my thoughts, and sharing the crafts we do around here are my primary goals and that’s what I focus on now. Instant happiness and I have a lot more time to focus on actually living my life without being in front of a computer all day/night. ;)
    Sarah Nenni Daher recently posted…Cruciferous and Avocado SaladMy Profile

    1. You are very wise.Worrying about your numbers can drive you to the brink of madness! I can’t figure out a solid pattern yet and like you I’m just not caring anymore! Better to do what makes us happy. P.S. I like what you do over on Ruffles and Rainboots and I don’t think I am alone!
      Jen recently posted…The Secret To Successful BloggingMy Profile

  7. Making connections and relationships is of the utmost importance to me when it comes to blogging!!!!!! Without others helping and motivating you, you will totally lose your blog fire!
    GiGi Eats recently posted…The D Train: Are You On It?My Profile

    1. I think I did start JENerally Informed around the same time as you! I had been blogging a few years before for my book and also for various other bloggers, so it’s not really fair for me to say I was a newbie. I had learned a lot before my jump over here and had made a bunch of mistakes that I was able to avoid repeating over here!

      You should get the click to tweet app. It is free and downloads right on into WordPress. It is a hugely helpful app and one that I love.
      Jen recently posted…The Secret To Successful BloggingMy Profile

    1. Thank you Jennifer! You know it girl, you wrote the book on successful blogging! You come up with fabulous ideas for things we should do on our blogs I haven’t even thought of!

  8. I consider you a really successful blogger and role-model blogger, Jen, because your content is unique (you’re not a cookie cutter of other blogs in hopes that will make you successful), and you also do a really good and consistent job injecting your personality into your blog, so we get a good feel for who you are. Your interactions with your readers are on point, too. In a nutshell, we all feel like we can relate to you and that you’re our friend :).
    Celeste | Leapfrog and Lipgloss recently posted…May 2015 Taste Trunk Review ~ BBQ BoxMy Profile

    1. Author

      Aww Celeste this is why you are my blogging BFF. I really hope someday our paths cross.

      Check this out though, last night Jen’s Guy found this site that gives you a dollar amount for how much your blog is worth. I don’t know how they come up with the amounts, but I entered everyone I knew and seriously yours is worth double digits!! So back at you successful lady blogger!
      Jen recently posted…The Secret To Successful BloggingMy Profile

    1. Author

      Thanks Leslie! It’s a tough lesson to learn not to compare ourselves, but it is such an important one!

  9. Great tips friend! So much of blogging really is what you put into it. I guess I really need to make some goals for myself other than “keep posting” lol. So much to learn from this post. I think I will pin it FFR :).

  10. Thanks for sharing this! I am a new blogger and have read sooooo many articles about the different aspects of blogging. This is a great post because it stresses the importance of enjoying what you are writing about and making genuine connections. Thanks!

    Visiting from the SHINE blog hop.
    Jody @easypeasymom recently posted…Quick And Easy Greek Style QuesadillasMy Profile

    1. Author

      Jody, so nice to meet you! I am glad you found this information helpful. You are right there is a lot of information out there telling us how to best blog, but truthfully you have to enjoy it and make it work for you or it just won’t!
      Jen recently posted…The Secret To Successful BloggingMy Profile

  11. Hey Jen,

    Yes, I so agree…. Your blog is a reflection of you and your passions. If you force it, it becomes a chore, who wants that? Blogging is our creative side shinning through, housework is a chore :)

    I am finding my voice, what I love about blogging is the community and visiting and chatting with the other bloggers :)

    I never knew about Aelxa, interesting…. I did know about Klout…. I just love to write and chat with others :) It’s my creative release…

    BritishMumUSA recently posted…He She Him Her They Them LGBTQMy Profile

    1. Author

      You are so right! Readers can totally tell when we are forcing it! Plus doing that totally takes out any of the fun in blogging. Who needs that stress?

      I use Alexa, but it should totally be used with caution. Placing too much stock in it, just makes you crazy!
      Jen recently posted…Mommy Reality: How Stuffed Animals Destroy ParentsMy Profile

  12. thanks for this! I do sometimes wonder if I’m talking to myself! cheers from

  13. Thank you for such a helpful post. It’s always good to get advice from more experienced bloggers. Have a great week #happynowlinkup x

    1. Author

      Thank Lisa I am glad you liked this. I can tell you that blogging is the best and has opened up a lot of avenues for me, but oh boy does it take work and luckily, I learned a lot along the way from my seasoned blogging friends as well.
      Jen recently posted…Home For The Holidays The Clean VersionMy Profile

  14. Thank you for a wonderful post, Jen. I really like that you’ve included a broad definition of success. For too many bloggers, they feel that they aren’t really making progress if they’re not earning something, or anything!, from their blog. Sure, a low Alexa rank and a high Klout score are definitely encouraging and an income is always nice, no matter the size, but beyond those measures are the relationships we build with our readers and other bloggers. For me and so many others, as you’ve shared, the real benefits are in loving what you do and enjoying the people you meet along the way.

    Thank you also for hosting the terrific #HappyNowLinkup. While it’s always great to be able to share one of my posts at a linkup for others to discover, I really enjoy reading others’ work and meeting new bloggers through the process. I’ll definitely be back!

    1. Author

      Thank you Reuven for your sweet comment and I am so glad you found your way here and to the #happynowlinkup. That linkup indeed has a great tribe of bloggers participating each week. I am in awe of what gets shared there. Some truly talented bloggers :)

      Take care!
      Jen recently posted…Pumpkins, Nudists and Halloween 2016My Profile

  15. Excelelnt post and very good advice. I have been working on our brand and setting goals for a while and it is starting to pay off. A lot of hard work goes into it but it works. #happynowlinkup

  16. Thank you for this, Jen. My sister (who is a writer herself) had always talked about the writer’s voice and I never paid much attention to this until I stumbled upon my own. You are quite right about the importance of establishing a voice and remaining true to it. #happynowlinkup
    Carolina Twin Mom / Mary Peterson recently posted…Andy Cat for PresidentMy Profile

Leave a Comment