Dear Blogger: You Are Totally Missing The Boat!

In Blogging by Jen41 Comments

I really like blogging, I like the community and most importantly I truly enjoy reading the stories and life experiences my blogger friends share. I wish each of them could be fully compensated for the great work they do. The bloggers I know put out top notch quality posts week after week that inspire, teach, uplift and entertain. These type of bloggers are jewels and I wish people like Kim Kardashian would make less and good bloggers like my friends would make more.

First off, we need to talk about monetizing, some people think it’s a dirty word and we shouldn’t seek to do it with our blogs. Especially since we are sharing our family stories and life experience. That’s a load of crap. If you produce a good product you have every right to seek compensation for it.

The truth is that to run an effective blog it takes a lot of work. I mean hours and hours of daily monitoring, networking and connecting.  Good bloggers build up active social media circles and work hard to maintain them. Understandably, not every blogger is willing, able or interested in doing this, but those who do this are working hard toward the hopes of monetizing their blog.

We all know that not every blogger will be able to make the big bucks off of their blog. Competition is fierce and these types of opportunities are limited. They are growing, but still limited. Now here’s the part where I tell you how you are totally missing the boat.

You can be making money RIGHT NOW because of your blogging skills!

Here’s the skills as a good blogger you have and that you are under-utilizing:

1. You understand networking

2. You can maneuver in between Instagram, Facebook, Twitter, Pinterest, Youtube and G+ like a pro.

3. You understand the power of creating quality work and then marketing it to it’s fullest in order to get the maximum audience.

4. You know hashtags!! Hashtags are still a mystery to large swaths of the public.

Now you are asking yourself how does knowing any of this help me earn money?

I’ll tell you how.

In your own community right now there are Dentist and Dr’s offices, authors and other businesses just opening or that want to maximize their online presence, but don’t know how. You can help them do it!

I know you can because I have.

I enjoy the freedom I have as a blogger to be able to write about whatever I want and I have no plans to change this. I assume this type of mentality will limit the money I can make as a professional blogger, but I have found a way to bring a few extra dollars my way because  of my blogging skills. Doing this definitely helps to pay my hosting bill and make sure JENerally Informed stays around for a while.

Since starting blogging I have  taken on several clients in my own local community who do not understand the intricacies of social media. I have taught them how to use  it effectively for their own needs. After my training sessions they have gotten back to me and told me that my lessons were fun, informative and changed their marketing approach. I didn’t use any special secrets I just used the skills I had gained through blogging.

You know you totally can do this!

Before you start taking on clients though make sure you understand and do the following:

1. Make business cards. I’m not talking about dropping hundreds of dollars, just head on over to Vista Prints and get the starter pack of 250 cards for 10 bucks. Mine are cheesy, but they work.

2. Read this article from Jensguy and get KLOUT now and understand how it works. I  train my clients on using KLOUT all of the time as it shows them in a very real way where they should spend the majority of their social media time. One of my clients after getting it found out that Instagram was huge for her and she was totally under-utilizing it.

3. We have talked about Alexa before, but download the free Alexa toolbar and start using it. I am not crazy with my numbers, but this helps me to focus on both creating and building the right kind of networks. This is information your clients will want to know.

Whamo and now you are ready to become a social media trainer!

I love all of my blogging friends and want to see each of you rewarded for your hard work. You have the skills, don’t be afraid to use them.

As far as finding clients, I have found my clients at the park, at the grocery store, sitting at public play places, taking my kids to the Orthodontist and to Dentist appointments. Just keep a card on the ready in your Mom bag and don’t be afraid to whip one out and pitch yourself!

Make sure to come back for part 2 next week to hear about how I pitched myself as a mom blogger contributor to a radio station and went on the air!

Stay Happy! Stay Informed!



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  1. Awesome post, I’m all about making money blogging and don’t care to understand the other side of it. There are so many ways to transfer blog skills into cold hard cash. And klout? Duh!
    Rebecca recently posted…Pretending Not to LaughMy Profile

    1. Author

      It’s funny that even though my “stats” for blogging are really high I can’t seem to get accepted for some of the BIG sponsored co.’s. When I visit the sites that are accepted by these companies, I’m like so they have 0 comments and no interaction and wow they are getting all of the jobs. Screw that, I’m going to need to make my own way :)
      Jen recently posted…Dear Blogger: You Are Totally Missing The Boat!My Profile

  2. Great post Jen! Just goes to show that you don’t have to limit yourself to working with just brands or affiliates, when you start blogging you gain some great skills, and you can and should look to capitalize on them. I think most of us bloggers want to monetize our blogs, some of them aren’t ready to admit that to the public because all the gurus out there start off with this: So you want to make money from home -> start a blog -> don’t blog for money. Which kinda makes me go: “Huh? Make up your mind!” And the best thing? Follow up post on how to make money from your blog.

    Frank and I actually wrote an ebook about the whole frustration with that because I was getting sick and tired from reading the same thing all over again. We didn’t publish it or release it because at the last minute I panicked that I would attract the rage from the famous blogging gurus and shoot myself in the foot by doing that. Maybe I should get over my fear and just do it anyway.
    Ana Lynn recently posted…If Opportunity Doesn’t Knock Build A DoorMy Profile

    1. Author

      I have read all of the articles you are talking about. That being said, we both know doing blogging right is hard work and the wanting to make a couple easy buck people are who those articles are aimed at. I really feel though you can make money from blogging and in just a few months have found out how to do it.

      The bloggers who are making money are not afraid to promote themselves and so you should not be afraid to do it either! Go Ana Lynn go! You should write that book!
      Jen recently posted…Dear Blogger: You Are Totally Missing The Boat!My Profile

  3. Jen, I totally agree with you on this and I think you know I didn’t start out making money blogging, but when the opportunity arose, I went for it and got to admit I am happy I did, because it has opened so many new doors for me, plus afforded me an opportunity to work form home and be there for my kids. So, thank you for sharing your take on this and definitely make some wonderful, insightful and valuable points here :)
    Janine Huldie recently posted…Casetify Your iPhone 6 Now (Review + Giveaway)My Profile

    1. Author

      I am glad you have done it Janine! Good for you. So many bloggers think that earning money off our blogs is somewhat of a dirty word, but that’s ridiculous! If you provide something of worth you should be compensated for it. That’s just smart and good business. Keep up the good work!
      Jen recently posted…Dear Blogger: You Are Totally Missing The Boat!My Profile

  4. Hi Jen, an excellent post as usual! I love your confidence and positivity!

    It would be great to earn enough money from blogging to pay hosting fees, but at the moment I don’t have the confidence to ‘sell’ myself as a blogger who is good enough to earn money blogging; although I have added affiliate adverts to my blog as you just never know!

    If anyone has the opportunity to earn money from their blogging then good on them, as you said it takes a lot of work maintaining a blog. It’s not just the writing, but the social networking too (still learning that one!).
    Debbie recently posted…RingwormMy Profile

  5. I agree that more bloggers should take some sort of social media training. It has helped me so much in growing my blog… since I work at a news station I have had the opportunity to attend a number of social media marketing meetings, and how to properly use each network. It makes a huge difference. I see some seriously amazing blogs out there, but they aren’t harnessing the power of social media! Great post!
    Lauren recently posted…Cowboy CaviarMy Profile

  6. Jen, this is very helpful in thinking outside the standard blogging box.

    Although I don’t believe monetization is a dirty word, I will admit that I have unfollowed some blogs because of it. I couldn’t stand getting inundated with ads on the site, pop ups while reading an article, or just too many sponsored posts. I want anyone who CAN to make money off their blog if they’d like, I just believe that one should keep the reader in mind while they do it.

    Your option (of taking your blogging skills outside the blog) is definitely one I am taking to heart!
    Sarah Nenni Daher recently posted…TinkerBell Craft BoxMy Profile

    1. Author

      Glad you found it useful Sarah, I hope you do try it. I was amazed at the response I garnered from my sessions and it really was simple! I kind of laugh now when I get all of the follow requests for people saying I can get 100 new followers today by paying them ____ dollars. Most of us know that’s crap, but some of my clients were doing it!!
      Jen recently posted…Dear Blogger: You Are Totally Missing The Boat!My Profile

    1. Author

      That’s coming next week, so stay tuned!

      Jensguy gives a pretty thorough rundown of Alexa in the link above and I was hesitant about using it before, but I have found I like it.

      Here’s why:

      1. I can see what my blog growth is. This is important to help me see what types of articles my readers are liking.
      2. It helps me figure out the serious bloggers from the recreational ones. I read both, but I focus my network building on those whom I can see growth on their Alexa ranking. Two part to this is that I can also choose the most beneficial advice. If I visit a site that is ranked 9 million globally and they are telling me to do this to be a successful blogger, I ignore that advice as they aren’t using it for themselves :)
      3.You are right it isn’t completely accurate. It annoys me that it isn’t accurate, but I can tell you that to be taken seriously as a blogger you need to have it. Advertisers look for it and use it. They want to see positive growth in that direction.
      Jen recently posted…Dear Blogger: You Are Totally Missing The Boat!My Profile

    1. Author

      Glad you enjoyed this Ashley! As bloggers, we do have quite a few skills that the majority of the public does not posses. We have learned to community build and build a brand all at the same time. This is something businesses want to learn how to to do. Some even pay large amounts of money to “consultants” to teach them to do this. I wish bloggers would reach out and grab those opportunities and get paid!
      Jen recently posted…Dear Blogger: You Are Totally Missing The Boat!My Profile

  7. Hear, hear! This is awesome.
    And you’re right. I used to do everything for free, including photography. Not so anymore.
    Cassidy always gets mad at me that I don’t do more what you do for clients, however, I can’t right now with photography and the kids. If I didn’t have photography, though, that would be a dream.
    Although I don’t do very well with klout or Alexa.. Yet.
    Tamara recently posted…Shout, Shout, Let It All Out.My Profile

    1. Author

      Cassidy is right, you should definitely get paid! When I had the idea and took on my first client luckily she was a very nice person who wouldn’t let me do it for free. She told me that what I had just taught her would have taken months for her to figure out if ever. My husband says the same thing, he is really good at fighting computer viruses and even though he can get rid of one faster than you can blink, it’s because of his knowledge and expertise. I wish that was where we as bloggers could see ourselves in the future as social media gurus and use our knowledge to help others and get paid for our help :)
      Jen recently posted…Dear Blogger: You Are Totally Missing The Boat!My Profile

  8. blogging does teach a lot of PR skills! Well, at least if youre meeting new people through it. :-)

  9. Hey Jen!

    Awesome post! I’ve always intended to monetize – that goal isn’t mutually exclusive of blogging with integrity or blogging about the types of topics that excite me and hopefully others. I’m not sure why people think it is!

    I have a family who I adore and my goal of creating an small income stream online over the next couple of years will mean we get to spend more time at home or go on holiday or do up the house. It’s an insurance as well so if anything happened to my husband or I, we already have a way to bring income into our home, established.

    I love your ideas here and I love your sharing of them. x
    Lisa recently posted…Where I’ve been hanging outMy Profile

    1. Author

      Great goal Lisal! Sounds very similar to mine as well :)

      I remember going to a blogging conference where the trainer said there was a time in her life where even a free box of diapers was greatly appreciated. I think we are all at different levels in our blogging and I want to see good things come to good bloggers!
      Jen recently posted…Dear Blogger: You Are Totally Missing The Boat!My Profile

  10. Seriously, I love this post! Just within the last 10 days or so I’ve been trying to brainstorm local businesses I could approach about working with them. My business cards are made…I just haven’t ordered them. So, clearly I need to make ordering them a priority and just get to putting myself out there. Ugh, it’s so hard. But, the worst they could say is no. Oh, but what if they say yes! Sorry, clearly I just needed to give myself a little pep talk. So, so glad you posted this at the #SHINEbloghop!
    Amy recently posted…Apps! Apps for Everyone!My Profile

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