Man-day: Someone Hates Cheerios Dad. . .Seriously?

In Man-day by Jensguy18 Comments

OK, First of all, Peanut Butter Cheerios now exist!  It’s like taking Captain Crunch and softening the edges so that it doesn’t cut across the roof of your mouth like gravel.  Yay!

Oh yeah, and the part of the announcement everyone has been talking about,  Cheerios Dad:

The overall consensus is that this is fully awesome and long overdue in an era where Dad is generally portrayed as a bumbling fool.  For an example, look at Cheerio ads throughout history:

Even in the age of Ward Cleaver we were starting the “Dad as a lazy idiot meme.”  I’m not sure it’s because he is just lazy or was out too late with the guys from Mad Men.  But outside of Father’s day and my birthday  I can’t really think of a time where I was force fed Cheerios by my children.

Then we have this:

If there is anything worse than incompetent Dad, it is whiny, jerk for no reason Dad.  I get that he is trying to be witty and still get across the point that Cheerios are heart healthy, but. . . Just, No.

So, yes, positive, hip Dad with a great message slinging heart healthy Peanut Butter Cheerios that he is willing to share with everyone is a great upgrade and an overall positive development.  It is still just a commercial, and due to the length, probably won’t air on television.  So it needs to be placed in perspective.

Or, if you want to completely obliterate perspective, you can mosey on over to to have your Cheerios peed in.

In her ground breaking piece, “I hate when my husband tries to be a “cool dad”: Why you shouldn’t believe the new Cheerios commercial” (yep, that is the complete title of the article) blogger Hayley Krischer just seems unnecessarily bitter.  Example:

Except, when you define dad as the cool one, as the one who can get his hands “messy,” you are firmly pigeonholing mom in her role as the lame one. You are suggesting that Mom is uptight. That Mom doesn’t have a sense of humor. Or that Mom doesn’t do dress-up. Or Mom would freak out if you ate Peanut Butter Cheerios.

Hayley, Dear, it sounds like you have some issues to unpack, and I doubt any of them are Cheerios related.

Parenting isn’t a zero-sum competition.  It’s teamwork and the more star players you can add the better.  Nobody excels at all aspects of parenting, and sometimes a Mom or Dad is better in some areas.  Sometimes, for whatever reason, there aren’t two parents.  In those situations nobody should be afraid to ask for help, or feel threatened when the help provided is superlative.  Any personal philosophy that implies that you need to be all things and appear just as perfect as everyone else is going to accomplish nothing but leaving you feeling miserable.  I don’t see Mom freaking about anything in that ad, just being happy and enjoying a hot cup of coffee and not feeling threatened at all.  I think that is where most everyone else would be at too.


Update!   #howtodad has a tumblr.  Awesome!


  1. I think you totally said a mouthful here Trent and I, for one, feel blessed to have a husband who is also my equal when he is home and does help with more then his fair share around the home. I try never to think who is cooler, but just thank my lucky stars that I don’t have to do it alone and on my own here myself.
    Janine Huldie recently posted…Goodbye Yellow Brick Road – The End of FTSF Road?My Profile

    1. Yep, and I thank God that Jennifer excels in a lot of areas that I do not, because that is kind of how the whole thing is supposed to work. I don’t begrudge her those things I admire her and love her because of them. I just don’t understand how you get to the point the author of the piece reaches. I feel sorry for her and her husband, and hope that they eventually come to a better understanding.
      Jen’s Guy recently posted…Man-day:Someone Hates Cheerios Dad. . .Seriously?My Profile

  2. Awesome post! I haven’t seen that commercial until now. It rocked.

    For the LONGEST time I have been saying that dads in commercials are often billed as incompetent and bumbling fools… which ticks me off. Dads and Moms have important jobs. I often wonder if this is due to marketing misconceptions that moms do most of the household shopping, so marketers appeal to the frustrations that women must have towards their husbands?! Yeah, this kind of marketing frustrates me.

    Thanks for sharing this commercial – too bad it most likely won’t make it to the televisions.

    Wishing you an awesome week!
    Jennifer | The Deliberate Mom recently posted…Shine Blog Hop #12My Profile

    1. Yeah, males do their fair share of spending too. I think the problem is that if you have to pick on somebody, males are a lot less likely to make waves about it, do it is the safest route. I do believe that we are finally reaching a backlash about the characterization of fathers in the media as the overwhelming popularity of this ad is showing. It is interesting and heartening that most of the positivity is coming from mothers, well except Ms. Krischer.

  3. I thank my lucky stars every day that my husband and I are equal and agree on marriage being a lot of teamwork. I am truly grateful that he knows how to cook and clean and can help out with that if I am sick or stuck with work. I think the pigeonholing in general should be done away with!
    Ana Lynn recently posted…Back To School SeasonMy Profile

    1. I’m OK with pigeonholing to some extent, as long as it is decided by the couple and not others. Why should I even attempt to bake banana bread when Jennifer is world class at it. Likewise, when it comes to opening jars, fixing the garbage disposal, or killing spiders, I’m probably the better choice.

    1. See that’s the weird thing. Nothing in that commercial would insinuate that mom was uptight. In the article. the author even spends time talking about how this is a much needed upgrade in how dads are generally perceived in media, then goes running down this tangent which completely takes over the tone of the article. It’s OK to honor Dad once or twice without having to compare to mom. I do think that most people get that.

    1. I took a look at your blog and you look PLENTY fun to me! But yes, being cool together is definitely the best. My oldest daughter is a pre teen so I’m afraid that her parents being cool just isn’t going to happen for a few years. To counter that we roll down the windows and sing loudly when she is in the car with us.

  4. I love that commercial. My husband is quite competent, though sometimes he would be like, “Uh, how many wipes do I need to use?” or, “Is she allowed to eat this?”
    Amber recently posted…My First RodeoMy Profile

    1. The problem we have here is different standards between men and women. It like how I can think a room is clean and Jennifer can declare it a “pig sty.” “Is she allowed to eat this?” means that he is perfectly willing to feed the baby whatever it is but is just making sure that you don’t have a problem with it so he doesn’t get in trouble. Staying out of trouble is a concern for most husbands.

  5. I think it’s a cute commercial that tells a good story. My husband travels a lot so I really appreciate the difference it makes when he’s home. It’s nice to see dads portrayed as important, valued, and loved!
    normaleverydaylife recently posted…What A Feeling!My Profile

    1. Yep all of that, except the scary horse mask. I’m afraid Jennifer and I would bring that up in a discussion later that night. It would have been interesting to see Jennifer awake to child in horse mask, I have to admit.

    1. The really marvelous thing about that commercial is that it is a single shot with three kids and a mother weaving in and out of it. Cinematically it is awesome and would take a lot of work to pull off as well as it is done. Your family is in the movie business so I thought you would appreciate that part of it. Also, you are an East Coaster so you get all the cool stuff before we do out west, like Peanut Butter Cheerios.

  6. Who knew Cheerios could provoke so many complex questions and theories on the cooler/stricter parent while treading on gender roles and stereotypes? Marketing geniuses at work! My favorite part of this post was “ have your Cheerios peed in.” Lol too funny
    Rebecca recently posted…Transition IssuesMy Profile

  7. Yes! I hated those commercials. Like, seriously – this is what people should expect from dads? Glad to see the change. Finally.

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